Capturing Value from Innovation – Strategies for Innovative Firms
In the last few decades, changes in the business environment such as digitisation and the development of new technologies have led to the emergence of product and business model innovation by firms.
But innovation by itself isn’t sufficient to guarantee success in the market. History teaches us that many companies who pioneered great innovations eventually failed commercially because they weren’t able to translate those innovations into profits. To innovate successfully and profitably, innovation needs to be combined with a fully-fledged strategy.
In this module, you’ll learn how to integrate technology management with business and corporate strategy, and how to capture value from innovation.