Dr Laetitia Mimoun

Lecturer in Marketing

Before joining Cass, Laetitia obtained her Ph.D. in Marketing at HEC Paris (France). She also holds an MSc in International Marketing from the University of Strathclyde (UK) and a Master in Management from Audencia Nantes (France).

Laetitia's research focuses on consumer behaviour, specifically consumer culture theory (CCT).

She has extensive experience teaching topics including Marketing, Consumer Behaviour, Marketing Research, and Global Brand Management.

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